There’s no denying the power and reach of video in the world today. With an ever growing capability to stream more video into people’s homes and on their mobile devices the days of television reach only have come and gone. The surveys today show that most people are using an additional device when “watching” television, creating even more opportunity to reach people with video. For businesses, it is paramount to take advantage of the plethora of options available by which to reach people as well as to adopt efforts not only to share their business message via video, but also to help educate and inform others in order to build a strong following. Below are some of the most powerful video styles that are working in 2015.
Educational Sales Videos
It is important that you not only educate your potential customer or client about your product, but also help them realize their need, which your product fills, and the benefits that come about from having it filled. It is vital for companies to not become too “corporate” with their message, but rather that they reach their consumer on a tangible level where the need and benefit of the product can be seen. In addition, businesses should lead with value and give free information or education to the public. By doing so, you build a brand loyalty that will often lead to better engagement and further sales. Don’t be fooled into thinking that your video has to consist simply of product information or demonstration. Take the time to give your consumer real valuable material, even if it doesn’t directly link back to your product each time.
Training/ How-to Videos
How to videos have never been more popular or more useful. With the amount of online video watching continuing to grow year after year, more and more people now have access to online video, especially via mobile, and look to search for a video how to often faster than they do a written how to article. From the simplest actions to some of the most complication, putting together how to videos work for just about any process. And they don’t all need to be shot in a sterile environment with professional actors. While people want and need the information to be accurate, most consumers connect better with “real” people performing the particular activity.
People love fresh information and the ability to partake in something that is currently happening. Even channels that simple review or commentate on live events are making an impact as people love the social engagement that they can offer as well as sharing the responses of people watching live events. Just because your business is not putting on a live event such as a conference or seminar or other type of event does not mean that you cannot still engage with your clients using other live events that are going on.
While they have been around for many yea
rs, webinars still prove to be exceptionally successful. They offer the social engagement as well as the opportunity for a consumer to take part in the freshest information. Often these work best when bundled with educational or informational content that is based on fresh opportunities or trends in the market place. Don’t forget to repurpose the webinar video into an archived educational video after the webinar is done as it can continue to draw in new followers down the road, even after the live webinar has ended.
Don’t have your own unique content or news? News and entertainment companies have built their entire industry on this type of information sharing. The company themselves often do not have anything going on, but they share with you everything that is going on els
ewhere. You can do similar videos. Share with your consumer what the latest trends are, what the latest findings are, or discuss some of the most popular topics in your industry. There are several different methods you can use to aggregate the content as well as numerous places to gather it from. As a special note- grab some of the most popular topics and you can often garner some of that traffic from people that originally came in looking at the popular topics and you can then put your spin on it and perhaps build a relationship with new prospects.
As you can see, video is far from dead and the need for businesses to utilize it is actually growing by leaps and bounds. It doesn’t matter if you’re producing the video on your iPhone in Kalamazoo or taking part in a full video production salt lake city, you can utilize the above methods to reach more people and build a growing and more engaged list of consumers that you can market further to.